Key takeaways
- A qualified call typically meets a minimum duration and matches the service you offer.
- Qualification rules vary by industry and are shared with you up front, so there are no surprises.
- If a call does not meet the required intent, you request a credit in one click.
- Call tracking and recordings mean disputes are based on evidence, not opinion.
What makes a call qualified?
A qualified call is one that carries real intent for your business. In most verticals that means the call reaches a minimum duration and the caller is asking for a service you actually provide, in an area you serve.
- The caller wants a service you offer
- The call meets the minimum duration for your vertical
- The caller is within your service area
- The call is a genuine inquiry, not spam or a wrong number
Why qualification rules vary by industry
A qualified locksmith call and a qualified personal injury call look very different. Emergency home services qualify quickly because intent is immediate, while higher-value legal or financial calls may carry more specific requirements. That is why each vertical has its own clear rules, shared before you start.
How intent-based disputes work
If a call clearly does not meet the required intent, you flag it and request a credit in one click. Because every call is tracked and recorded where applicable, the decision is based on evidence, not a guessing match.
This is what makes the model fair. You pay for real demand, and when the intent was not there, you are not left holding the cost.
Why this protects your budget
Advertising budgets get wasted when you pay for leads that were never real. An intent-based dispute process keeps your spend tied to genuine opportunities, so your cost per real customer stays honest.
Combined with exclusivity, transparent per-call pricing, and no contracts, it turns lead generation from a gamble into an accountable channel.
Frequently asked questions
What is a qualified call?
A qualified call typically meets a minimum duration and matches the service you offer, from a caller in your service area. Rules vary by industry and are shared up front.
How do I dispute a call?
If a call does not meet the required intent, you flag it and request a credit in one click. Tracking and recordings support the review.
Do qualification rules change by industry?
Yes. Each vertical has its own clear qualification rules, because intent looks different across services like locksmith, HVAC, and legal.